An online clothing boutique empowering women.

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Free Shipping & RETURNS

We believe shipping and returns should be made easy (after all you have more important things to worry about).

Free shipping on orders $50+ and more.

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A Rockstar Mission

Our mission is to empower women to live boldly and embrace their signature look. Doubt kills more outfits than failure ever does.

Become a Mauve Babe

We believe you can do anything you put your mind to. Every gal has a little girl boss in them. We believe in this so much, we created a program around it.

Apply Here

Meet the girl bosses

Alissa McMahon

Chief of Fashion

Alissa is a fashion expert and a trend setter. After spending a year working in LA, Alissa returned to Omaha and is pursuing a degree in marketing.


Kat Slump

Chief of Product

Kat has had experiences in a variety of areas — from development to marketing to design — interning at Interface School, Flywheel and Apple.


Keegan Mahoney

Chief of Operations

Keegan is an expert in Project Management. She currently works as a Project Manager at Flywheel with internship experience at Macy’, Blue Cross and Blue Shield of Nebraska, and Flywheel.